status: open_to_work // CMO · CRO · VP Marketing // fractional | direct_hire // chicago · remote_first
$ ./virtual_interview --start

The interview, before the interview.

Hi, it's nice to meet you — digitally, of course! Welcome to my online resume and portfolio. Whether you're considering me for a full-time executive role or your next project, here's everything you'd normally have to schedule a call to find out. Your time is valuable. So is mine. Let's skip ahead.
$ cat fun_facts.json

The fun stuff.

[ human_readable ]
rachele@fun-facts: ~
my_sign:
Taurus Sun · Scorpio Rising · Pisces Moon
personality:
ENTJ — The Commander
fav_software:
Adobe InDesign
fav_ai:
Claude Fable
fav_hardware:
my dual Mac + PC battle station
fav_brand:
Coca-Cola
fav_crypto:
Bitcoin
platform:
WordPress
last_book:
Traction, Gino Wickman — a re-read; I run teams on it
marketer_type:
Unicorn 🦄
PLACEHOLDER: swap for booklet photo, e.g. assets/img/mac-booklet.jpg
$ man rachele — frequently_asked_questions

Q & A, on demand.

Every one of these questions has been asked of me before an interview was even scheduled. If yours isn't here, email me through the contact form — I usually respond within a few hours.
[ 22 answers ]
Do you prefer freelance work or a full-time role? +

I'm hunting for my forever home — and in the meantime, freelancing keeps my edge sharp. It exposes me to new industries, techniques, and platforms every engagement. Once I accept a full-time position, I wind down my freelance contracts to focus completely on the new role.

What are you seeking in your next full-time role? +

Not a boss, and not a cog in a wheel — a partner in success. Someone who contributes to my growth while I contribute to the growth of the brand. Autonomy is paramount: I'm not renting out a skill set, I'm bringing 30+ years of judgment, and I want to work with people who trust it and keep investing in it.

I'm not interested in being micromanaged, and I'm equally uninterested in being abandoned to my own devices. The best fit is a leadership team that cares about the big picture and stays present for the details. Want deeper insight into how I operate? Download my Predictive Index report.

How soon can you start? +

I'm taking my time finding the right home — but if your role demands immediate placement, reach out anyway. I'm considering all options.

Remote, hybrid, or on-site? +

Remote first is my preference, but I'm open to hybrid or full-time in-house for the right opportunity. Tell me what your needs are — I'm up for the conversation.

There's no marketing team — you'd be the only person. +

No worries. I prefer collaborating within a team, but I've held plenty of roles where I was the entire marketing department — strategy, creative, technical, all of it. As long as work/life balance stays intact, I thrive in either setup.

Have you managed a team before? +

Yes — I've built and led teams from 2 to 45+, including Directors and Managers running on-site and off-shore groups of developers, content writers, graphic designers, digital marketers, paid media specialists, and analysts. I also built the training programs and accountability structures that grew that talent with the company.

Can I hire you as a consultant? +

I love consulting work. Drop a quick note about your opportunity or project and I'll get in touch as soon as I'm able.

Do you accept freelance work similar to your full-time role? +

No. That's a conflict of interest, and it would mean creating my own competition. If your freelance opportunity sits inside the industry I'm currently working in, I'll have to decline — and you should want a marketer with that kind of integrity.

When are you available for an interview? +

My booking system is built into this site with my full calendar of availability. Just hit "Book 20 Minutes" — it's in the top right corner of every page.

What are your salary requirements? +

Let's scope the role first. My skill set is broad — strategy, technical execution, brand, investor relations, government affairs — and what I'd ask depends on which of those layers you need and whether the role is remote.

As a general guide, I'm currently in the $200K to $300K range annually, depending on the scope of the role. What I can tell you up front: I value vacation time and PTO, and for a 100% remote role I'm open to discussing alternative compensation structures. Bring me the scope and we'll find the number together.

You're overqualified for our role! +

Marketing never stops evolving, so neither do I — you have to be a student of marketing and a student of the industry you serve. Hiring "overqualified" candidates buys you productivity, growth, and opportunities you haven't even thought to pursue yet. That said, I genuinely believe it's impossible to be overqualified.

What's your strongest skill? +

Adaptability. Marketing, technology, and business itself are all in constant motion, and I'm fluid with them. I'm not set in my ways — I never stop learning, and I never stop growing.

You'll be bored in this role. +

It's possible — I sometimes get bored grocery shopping too. But we're both professionals, and I'm under no illusions about the nature of any job: there are targets to meet, customers to satisfy, and bottom lines to reach. Besides, part of being a unicorn marketer is constantly finding new opportunities for growth and cost reduction. With my technology and operations background, I will find ways to be an asset that aren't even in the job description.

Can you comfortably commute to our facilities? +

I love to drive — some of my best marketing ideas were born on commutes. And showing up on time, ready to work? That's just part of being an adult.

What are you not good at? +

I'm proficient across most disciplines, but I work every day at sharpening my copywriting. I keep getting better — and I'm honest enough to tell you where the work is.

What do you like to do best? +

It's hard to pick one — most projects demand my full arsenal. But brand building, developing websites, and designing engaging visual campaigns are where I light up. Lately I've been deep in full-funnel digital builds: landing page to paid campaign to automated CRM pipeline, with AI accelerating every step.

What do you do in your free time? +

Time with my loved one and my many animals. I've been pushing my movie comfort zone with a deep dive into 90s action films. And I'm a total foodie — my Instant Pot and I make an excellent team.

Will you take this assessment test? +

When I hire, I rely on personality profiles like Myers-Briggs — so I understand the instinct. But if an employer doesn't see enough value in my portfolio, application, and resume to skip automating the most important part of candidate research, that tells me we likely don't share core values. I'm a real person with real skills and real results. Let's have a conversation instead.

Tell me about a time you failed. +

I've failed plenty of times across 30+ years — but I'm not here to talk about failure. Those failures became lessons, and the lessons became the track record you're reading right now.

Did you build this portfolio site yourself? +

I get asked this in nearly every interview, so: yes. I've been building websites and apps since 1999, and it remains one of my favorite things to do — beautiful, fast, Google-compliant builds, whether they're crafted to generate leads or inform clients. This site is my own work, top to bottom.

You might be hard to control. +

Why do you want to control me? Set me loose and I WILL make the brand more profitable. I WILL bring in more leads. I WILL drive retention and engagement. Tell me your goals, I'll execute, and then we'll review the results and plan the next move — together.

Do you have [insert here] experience? +

Probably. HubSpot, Salesforce, NetSuite, Marketo, Klaviyo, and more — I even set up and manage Microsoft tenants. My career started in technology and transitioned into marketing, which means I understand how the technology drives the marketing, not just how to request it from IT.

Your career and resume are all over the place. +

Jack of all trades, master of nothing? No. My career started in technology. I parlayed those technical skills into marketing, then layered in operations — the guts and bones of how businesses run. That's the competitive edge: deep marketing principles, the technical acumen to execute them, and the operational background to manage them at scale.

Are you a Mac or a PC? +

Both! Mac for designing beautiful graphics, building modern web applications, and editing photo and video. PC for complex ROI spreadsheets, data mapping, and visualization. Why choose?

// passed_the_screen

Sound like a fit? Let's make it official.

You've just saved us both a screening call. Book the real conversation.