// chapter_01 — the_numbers
// chapter_02 — the_story
I started writing code at Allstate in 1999. Today I run global marketing for a NASDAQ-listed fintech. In between: Fortune 500 retail, B2B SaaS, franchising, real estate, and insurance — industries where every dollar is accountable and nothing ships without legal, compliance, and operations signing off first.
I architect the strategy, build the technical infrastructure, design the creative, write the compliance copy, and present it to the board. The work most companies split across teams, agencies, and consultants — I ship it myself, then build the team that scales it.
Daily revenue $100–300K → $800K–$1M with paid media banned by Google TOS. Investor relations, government affairs, award-winning mobile app — built personally.
Post-merger brand unification for the platform powering 43%+ of worldwide crypto ATM transactions. Retention +28%, acquisition costs −30%+.
Built marketing from zero. $184M → $273M annual revenue, 331% conversion growth at −5% CPA, led a 45-person cross-functional org.
Repositioned the platform for regulated medical practices; built design, messaging, and lifecycle systems that increased ARR and reduced churn (concurrent fractional engagement).
Owned ecommerce P&L across 1,200+ locations. Directed the U.S. launch of the INGLOT × Jennifer Lopez collaboration.
$57M multi-division real estate firm, 7 divisions. Implemented EOS/Traction company-wide — the operating system I still run teams on today.
Led the franchise digital infrastructure rebuild across 7 brands and 3,000+ microsites; restored search visibility within 90 days.
Launched Allstate's first online self-service platform. Foundational fluency in regulated-industry web architecture.
"Rachele managed to grow account conversions by 331% YoY while maintaining the same cost per conversion. Usually the cost of valuable traffic goes up as you scale… her results are especially remarkable."Peter Guba Sr. Account Manager, Google Ads
"There are now several charts that visualize the 'Rachele effect.' I cannot think of another time when one person was able to impact an entire multi-billion dollar industry in such a way."W. Wheeler Business Consultant
"A proven track record of delivering impactful products and programs that significantly drive revenue growth, brand value, and positive contributions to bottom-line results."J. Fernandez CRO, Bitstop
"Rachele doesn't just lead marketing — she transforms it. She builds strategies that turn complexity into clarity and execution into measurable growth."A. Elliot Allstate Insurance
"That rare blend of analytical rigor and creative instinct — able to dive into martech stacks one moment and inspire executive alignment the next."J. Randall Ulta Beauty
"Rachele drives results that last. From fintech to insurance to technology, her leadership consistently leaves organizations stronger, smarter, and better positioned for growth."A. Naylot Bitcoin of America
website for a mobile catering company & vintage mobile bar · designed + built
mobile_app · award_winnerdesigned + built solo, one weekend → Juniper Research 2025 Gold
brand_identity · mascotTheo the Athena Owl · identity, character design & campaign assets
print_design · brandinvestor booklet for the Mac Real Estate Investments Division · designed, written & photographed solo