Open to CMO/VP Roles • Chicago/Miami • Remote

Rachele Andrejczak

I Build the Marketing Engine. Then I Run It.

Developer turned CMO. I bring the strategy, the technical execution, and the compliance fluency across fintech, SaaS, franchising, and Fortune 500 retail. No agencies required.

$1M

Daily revenue scaled in a regulated market

331%

YoY conversion growth
with flat CPA

$274M

Revenue growth in a
single year

850K

Subscriber database built in under 2 years

58%

Organic traffic share in a PPC dominated category

Hi, I'm Rachele. I started as a developer. I became the marketer companies call when the stakes are real.

I build revenue systems, not campaigns. My career spans regulated fintech, franchising, SaaS, insurance, and Fortune 500 retail. Every dollar is accountable. Nothing ships without crossing legal, compliance, and operations first. I am one of the few marketing executives who can architect the strategy, build the technical infrastructure, write the compliance copy, and present it to the board without a team of agencies behind me.
  • Grew daily revenue from $300K to $1M in a highly regulated market.
  • Delivered 331% YoY conversion growth while holding CPA flat (externally validated).
  • Drove $273M in revenue growth in a single year at Bitcoin of America.
  • Built an organic-first acquisition engine in a PPC-dominated category 58% of sessions, zero paid dependency.
  • Launched a proprietary mobile app in 72 hours with no external dev team.
  • 15+ year EOS practitioner and internal implementor across multiple organizations.

Juniper Research 2025 Fintech & Payments Gold Award Winner - Athena Bitcoin, Head of Marketing

Leadership That Delivers Growth

Revenue Architecture

I build acquisition engines designed to compound. Organic search, lifecycle, paid, and conversion all working as one system. Most recently, I scaled daily revenue from $300K to $1M in a heavily regulated market. That kind of output requires a system, not just a strategy.

Technical Depth

I started as a software developer. That means I can build what I strategize. Mobile apps, CRM infrastructure, investor sites, and internal tools. Now add AI to that foundation and the output multiplies. I use it to accelerate what I could already build, not as a crutch for skills I never had.

Compliance Fluency

Fintech, insurance, franchising, healthcare SaaS. I have spent my career in industries where one wrong word triggers a regulatory incident. I partner directly with legal and compliance to make sure growth never comes at the cost of the business. It is one of the sharpest advantages I bring to the table.
Value proposition

Strategic Communications

I have worked directly alongside government affairs teams on federal advocacy, public policy strategy, and regulatory positioning. Most marketers have never been in that room. I have, and I know how to build communications strategy that holds up to that level of scrutiny.

Proven Impact, In Their Words.

"Rachele has a proven track record of delivering impactful products and programs that significantly drive revenue growth, brand value, and positive contributions to bottom-line results.She is adept at driving EBITDA and bottom-line results and maintaining high margins, across a variety of companies and industry sectors."
J. Fernandez
CRO Bitstop
"There are now several charts that visualize the ‘Rachele effect.’ I cannot think of another time when one person was able to impact an entire multi-billion dollar industry in such a way. Rachele’s results speak for themselves and I have no doubt that she can deliver the same for your organization."
W. Wheeler
Business Consultant
“Rachele doesn’t just lead marketing—she transforms it. She builds strategies that turn complexity into clarity and execution into measurable growth.”
A ELLIOT
Allstate Insurance
“She has that rare blend of analytical rigor and creative instinct able to dive into martech stacks one moment and inspire executive alignment the next.”
J. Randall
Ulta Beauty
“Rachele drives results that last. From fintech to insurance to technology, her leadership consistently leaves organizations stronger, smarter, and better positioned for growth.”
A. Naylot
Bitcoin of America
"Rachele managed to grow the account conversions by 331% YOY while also maintaining the same cost per conversion. Usually, the cost of valuable traffic goes up as you scale… her results are especially remarkable. She achieved these stunning results by having a combination of a growth mindset, leadership, and technical skills."
P. Guba
X- Googler
“Every company says they want innovation and traction, Rachele actually delivers both, again and again, with a proven record across startups and Fortune 500s alike.”
J. Kent
EOS

Ready to see what this looks like inside your organization?

6 Pillars of My Marketing Leadership

inspired by EOS, adapted to modern marketing
01

Vision

I build clear marketing roadmaps that align with business goals, so every campaign drives measurable growth.
02

People

I develop and lead high performing teams empowering talent, breaking silos, and building culture that delivers results.
03

Data

I bring rigor to decision-making with analytics, attribution, and KPIs translating complex insights into actionable strategy.
04

Issues

I tackle obstacles head-on, whether that’s broken funnels, brand perception gaps, or underperforming channels turning challenges into wins.
05

Process

I scale marketing through repeatable systems, martech stacks, and AI driven automation that remove guesswork and accelerate output.
06

Traction

I focus on outcomes: revenue, conversions, retention. My track record shows consistent growth from startups to Fortune 500s.
Open to CMO and VP roles.
Available remotely.
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