Developer. Operator. Revenue architect. 25 years of building what most marketers can only plan.

R Andrejczak

I started writing code at Allstate before most companies had a digital strategy. That foundation never left. It is why I think in systems instead of campaigns, why I can build the infrastructure I strategize without waiting on a dev team, and why every organization I have joined has come out structurally stronger and more profitable than when I arrived. My career spans regulated fintech, SaaS, franchising, Fortune 500 retail, and financial services. Environments where one wrong word triggers a compliance incident and every dollar of marketing spend is accountable to the bottom line. I do not hire out what I can build myself. I write the copy, design the creative, develop the websites, edit the video, manage social media across every platform, run PR and communications, represent the brand at tradeshows, own the P&L, and lead the strategy that ties all of it together. I have led at the board level, built mobile apps in 72 hours, navigated federal regulatory environments alongside government affairs teams, drafted communications for U.S. Senators, and taught cryptocurrency at the University of Chicago. I sit on the School District 135 Technology Advisory Board. I was recognized as part of the Juniper Research 2025 Fintech and Payments Gold Award. I do not just run marketing. I build the engine, scale the system, and deliver results that keep compounding.

Curriculum Vitae

Work Experience Overview

A Snapshot of my Professional Journey, Companies, Occupations, and Responsibilities

Athena Bitcoin

January 2024 - Present

Head of Global Marketing

I own the full marketing function at one of the world's top three Bitcoin ATM operators, spanning 4,300 locations across the United States, El Salvador, Mexico, Argentina, and Colombia. I built the marketing infrastructure from the ground up including the investor relations website, company intranet, internal operations portal, and the Athena mobile app, all without external development resources. I lead brand strategy, demand generation, SEO, email marketing, content, design, social media, PR, and executive communications. I write all copy, design all creative, produce all video, and manage every public facing channel. I partner directly with legal and compliance on regulatory messaging and serve as a key contributor to government facing communications. I own the growth budget and am accountable for CAC, channel ROI, and margin performance. Under my leadership organic search became the number one source of site traffic in a paid search dominated category, daily revenue scaled from $300K to $1M, and Athena was recognized with the Juniper Research 2025 Fintech and Payments Gold Award.

Genesis Coin/Bitstop

2023-2024

Head of Marketing

I led global marketing for the world's largest Bitcoin ATM software platform, powering more than 40% of all cryptocurrency ATM transactions worldwide. I owned the full marketing function across both the Genesis Coin and Bitstop brands, directing digital strategy, SEO, PPC, demand generation, content, creative, and conversion optimization. I managed the brand integration of two industry leaders under one unified identity while preserving market dominance for both. I delivered agency level marketing support to franchisees and kiosk operators nationwide, scaling performance and driving measurable growth across the network. I also designed and implemented a loyalty program and lifecycle strategy that increased retention 28% and reduced acquisition costs by more than 30%.

S&P Solutions/Bitcoin of America

2010-2023

VP of Marketing

I built and scaled the marketing function at one of the largest cryptocurrency ATM operators in the country, ultimately serving as Vice President of Marketing and Digital Strategy. I architected the integrated digital strategy that drove $186M in revenue growth in a single year and delivered 331% year over year conversion growth while holding cost per acquisition flat, a result independently validated by a Google account team. I built and led a cross functional team of 45 professionals spanning marketing, sales, and customer support. I owned CRM selection, implementation, and lifecycle marketing strategy, unified phone and email communications infrastructure, and directed the full website strategy, UX optimization, and conversion performance. I was solely responsible for Bitcoin ATM location selection and expansion decisions, a revenue driving responsibility that sits well outside the traditional scope of marketing. I wrote all copy, designed all creative, managed all social media channels, and led PR and brand strategy for the duration of my tenure.

Niche Practice

2017-2022

VP of Marketing (Fractional)

I served as fractional CMO for a SaaS CRM platform serving the healthcare and finance sectors, functioning as the senior marketing leader across all growth initiatives. I led a full rebrand and repositioning effort that expanded product adoption and improved retention, while directing an integrated go to market strategy that increased ARR and elevated brand visibility in a competitive category. I built and managed cross functional collaboration across marketing, sales, and product teams, brought agency level capabilities in house to reduce costs, and owned demand generation across SEO, paid media, email, and content. I partnered closely with executive leadership to align marketing execution with product development and long term business strategy.

Ulta Beauty

2011 - 2017

Ecommerce & Digital Marketing Director

I led digital marketing and ecommerce operations for one of the world's top specialty beauty retailers, owning the full direct to consumer P&L in partnership with finance and executive leadership. I shaped the online customer journey, drove acquisition, retention, and conversion strategy, and managed cross brand campaigns that elevated Ulta's market position. I directed the U.S. launch of the INGLOT brand collaboration with Jennifer Lopez, overseeing creative, digital, and merchandising execution from concept to launch. I developed and optimized Ulta.com for user experience, conversion performance, and operational efficiency, working cross functionally with IT, merchandising, and product teams. I owned paid advertising, SEO, content, social strategy, and loyalty program integration, consistently delivering year over year revenue growth while maximizing P&L performance across all digital channels.

Chicago Investments & Real Estate LLC

2008 - Present

CMO

I led marketing and communications strategy for a $57M multi division real estate company spanning investments, residential homes, brokerage, commercial development, construction, landscaping, and rentals. I built and executed annual enterprise marketing plans with the CEO and senior leadership team, managed division level planning, campaigns, and performance tracking, and presented strategy and results directly to board stakeholders. I directed events, sponsorships, PR and media strategy, market research, and integrated print and digital marketing operations across all seven divisions. I implemented EOS cadence including L10 meetings, scorecards, and quarterly priorities to improve cross team execution and accountability.

Moran Family of Brands

2006 - May 2008

Marketing Director

I led marketing strategy across five franchise brands including Mr. Transmission, Milex, Alta Mere, and Multistate, spanning more than 5,000 locations nationwide. I rebuilt 7 national brand websites and 3,000 plus franchise microsites in 14 days following a major algorithm disruption, restoring page one search visibility within 90 days and avoiding over $1M in external vendor costs. I designed and implemented franchise wide SEO and PPC campaigns, developed new franchisee marketing programs and co-op budget structures, and built engagement initiatives that strengthened franchisee retention and long term brand loyalty. I also acted as internal EOS implementor across the leadership team.

Allstate Insurance

1999-2006

Web Development Lead

I built foundational web platforms and early self service digital experiences for one of the largest insurance companies in the United States. I spearheaded Allstate's first online self service platform, positioning the brand as an early adopter in insurance technology at a time when digital customer experience was still being defined. The technical depth I built here became the foundation for everything that followed, enabling me to bridge marketing strategy, technology, and revenue operations at the executive level throughout my career.

R Andrejczak

Ready to see what this looks like inside your organization?

Work Experience Overview

Athena Bitcoin

Genesis Coin/Bitstop

S&P Solutions/Bitcoin of America

Niche Practice

Ulta Beauty

Chicago Investments & Real Estate LLC

Moran Family of Brands

Allstate Insurance

Education

MBA

Master of Science

Master of Design

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