Most executives choose a lane: strategist, creative, analyst, or technologist. I never did — because the companies I serve can't afford the gaps between them.
Full-stack global growth executive with 30+ years building revenue systems across fintech, payments, SaaS, ecommerce, digital assets, financial services, insurance, real estate, CPG, multi-location retail, and franchising — operating in markets around the world, from international retail expansion at Ulta Beauty to fintech operations across the U.S. and Latin America. I operate at CMO scope across marketing, product, brand, AI, analytics, public relations, investor relations, government affairs, and revenue infrastructure. Growth rarely fits inside one function.
I build the revenue infrastructure most companies try to assemble through separate teams, agencies, consultants, and vendors. I've led teams from 2 to 45+ — developers, designers, writers, paid media specialists, analysts — and replaced seven-figure agency spend at four companies without sacrificing speed or quality. A 15+ year EOS practitioner: most companies have a strategy, few have the system to execute it.