Open to CMO/VP Roles • Chicago/Miami • Remote
When it comes to leadership, especially in marketing, people love frameworks. We crave neat archetypes that explain who we are and how we work. Recently, I came across a chart outlining the 7 Archetypes of Marketing Leaders: the Brand Builder, the Visionary, the Numbers Guy/Girl, the Execution Machine, the Power Networker, the Storyteller, and the Digital Disruptor.
Here’s the truth: the most effective leaders rarely fit into just one.
At my core, I lead as a Visionary. I think three moves ahead, always asking what’s next? and where should we be playing while everyone else is still warming up? Instead of being bogged down by micro-tactics, I look at the big levers: market expansion, global opportunities, brand positioning, and cultural trends that others overlook.
This doesn’t mean ignoring details. It means seeing the map before the roads are paved and steering the team toward growth that compounds, not just growth that looks good on a quarterly slide.
But strategy without emotion is just numbers on a page. That’s where my Storyteller side comes in. I believe in creating narratives that move people—not just campaigns that generate clicks.
Products aren’t just products. They’re movements.
Messages aren’t just messages. They’re the sparks that ignite loyalty.
Brands aren’t built on logic alone. They’re built on stories people repeat and share.
This ability to capture attention and transform complexity into something magnetic turns strategy into momentum. It’s how marketing stops being “the support department” and becomes the beating heart of growth.
The third piece of the puzzle is the Digital Disruptor. The marketing landscape doesn’t wait, and neither do I. I embrace new tools, platforms, and technologies not for the sake of novelty, but because relevance has an expiration date.
I don’t wait for permission to test. I don’t need every data point before making a move. Instead, I run experiments, learn fast, and refine even faster. That’s not recklessness—it’s resilience in motion.
Individually, each archetype has strengths. But blending them is where the real magic happens:
Visionary: Keeps the focus on the horizon.
Storyteller: Makes people care enough to follow.
Disruptor: Pushes past inertia to stay ahead.
Together, these traits create an unfair advantage. They shift marketing leadership from “driving awareness” to shaping destiny.
Marketing leaders today can’t afford to pick just one box. We need the courage of a Visionary, the charisma of a Storyteller, and the boldness of a Disruptor. It’s this combination that builds not just brands, but legacies.
Because in the end, marketing leadership isn’t about fitting into a role. It’s about rewriting what the role can be.
