R Andrejczak

January 2024 - Present

Head of Global Marketing

As Head of Global Marketing, I own full P&L responsibility for marketing at the world’s #3 Bitcoin ATM operator. I expanded the customer base, built and launched a new mobile app, and drove revenue growth strategies that pushed daily sales past $1M. I led PR, product, compliance, and analytics while aligning expansion with market opportunities. I also architected Athena’s CRM platform from the ground up to unify host, customer, and sales data, delivering executive-level insights. Through data-driven site selection, I optimized kiosk placement for stronger ROI, and positioned Athena as a recognized global player through PR, regulatory alignment, and brand storytelling.

2023-2024

Head of Marketing

I led global marketing for the world’s #1 Bitcoin ATM software provider, overseeing more than 40% of all worldwide transactions. My role spanned digital strategy, brand visibility, and revenue growth programs that reinforced market leadership. I directed the integration of two industry leaders under one brand while preserving dominance, and designed high-impact PPC, SEO, and creative campaigns that accelerated customer acquisition. In addition, I delivered agency-style marketing support to franchisees, scaling performance and driving measurable growth across the network.

2010-2023

VP of Marketing

Over more than a decade of service, I rose into executive leadership as VP of Marketing, where I directed digital strategy, customer experience, and sales enablement for a national financial services company. I scaled operations by unifying marketing and sales, driving $186M in revenue growth in a single year through bold strategy and disciplined execution. I led the company’s digital transformation, implementing a CRM platform, omni-channel marketing, and integrated communications. Along the way, I built and managed a team of 45+ professionals spanning marketing, sales, and customer success. I also steered brand positioning, PR, and go-to-market campaigns that cemented the company’s national presence. During my tenure, I delivered consistent double- and triple-digit growth—including industry-record year-over-year sales—while partnering with executive leadership on long-term planning, M&A positioning, and compliance strategy.

2017-2022

VP of Marketing (Fractional)

I served in a CMO-equivalent role for a SaaS CRM provider in the healthcare and finance sectors, positioning the product for market leadership. I spearheaded a full rebrand and repositioning effort that expanded adoption and improved retention, while directing an integrated go-to-market strategy that boosted ARR and brand visibility. To accelerate growth, I built strong cross-functional collaboration across marketing, sales, and product teams, ensuring alignment and execution at scale.

2011 - 2017

Ecommerce & Digital Marketing Director

I led digital marketing and ecommerce growth for one of the world’s top beauty retailers, directly shaping Ulta’s online customer journey, brand collaborations, and multi-channel campaigns. I partnered with international brands such as INGLOT to launch high-impact campaigns and managed cross-brand initiatives that elevated Ulta’s market position. My role spanned paid advertising, SEO/SEM, content, and social strategies—driving traffic, retention, and revenue growth. I also developed and optimized Ulta.com for user experience, conversion, and operational efficiency by working cross-functionally with IT and merchandising. In addition, I streamlined ecommerce operations to integrate product launches, promotional campaigns, and loyalty programs, consistently delivering year-over-year revenue growth while maximizing P&L performance across digital channels.

2008 - Present

CMO

I shaped marketing strategy for a diversified conglomerate spanning real estate brokerage, investment, property management, and commercial development. I built investor acquisition and retention programs that expanded portfolio value, while leading a full website redesign, SEO initiatives, and advanced lead-generation systems. I also executed large-scale multimedia campaigns and managed multi-million-dollar budgets, ensuring measurable returns and long-term growth across the organization’s holdings.

2006 - May 2008

Marketing Director

I led transformative marketing across five franchise brands—Mr. Transmission, Dr. Nick’s, Milex, Alta Mere, and Multistate—spanning more than 5,000 locations nationwide. I overhauled 5,000+ franchise microsites to improve brand consistency and lead conversion, while implementing SEO and PPC campaigns that restored top Google rankings. I designed new franchisee marketing programs and co-op budgets that strengthened system-wide performance, and built innovative engagement initiatives that boosted franchisee retention and long-term brand loyalty.

1999-2006

Web Development Lead

Spearheaded Allstate’s first digital self-service platform, positioning the brand as an early adopter in insurance technology.