Open to CMO/VP Roles • Chicago/Miami • Remote

Rachele Andrejczak

Marketing Leadership That Moves the Needle

25+ years driving growth across fintech, insurance, and beyond. I help companies scale smarter with data, strategy, and creative execution.

Hi, I'm Rachele. It's nice to digitally meet you.

 I bring over 25 years of marketing leadership across fintech, franchising, cpc goods, insurance, legal, and technology. My career blends deep expertise in martech, data-driven growth, and brand strategy with a proven ability to build and lead high-performing teams.
  • Leadership 25 years in Marketing Leadership
  • Innovation 15+ years in Martech Innovation
  • Sales Track record of delivering multi-million ROI campaigns
  • Global leadership across Fortune 500 & startups
  • Value proposition Proven Digital Transformation Leader
  • Vision statement Recognized for Transformational Leadership

Leadership That Delivers Growth

Growth Strategy

Drove multi-million ROI campaigns and transformative GTM strategies across fintech, insurance, and technology.
Cooperation

Team Leadership

Led cross-functional teams of 20+ marketers, agencies, and vendors to execute integrated growth initiatives.
Marketing

Innovation

Pioneered data-driven marketing, automation, and digital transformation initiatives that accelerated growth.

Proven Impact, In Their Words.

"Rachele has a proven track record of delivering impactful products and programs that significantly drive revenue growth, brand value, and positive contributions to bottom-line results.She is adept at driving EBITDA and bottom-line results and maintaining high margins, across a variety of companies and industry sectors."
J. Fernandez
CRO Bitstop
"There are now several charts that visualize the ‘Rachele effect.’ I cannot think of another time when one person was able to impact an entire multi-billion dollar industry in such a way. Rachele’s results speak for themselves and I have no doubt that she can deliver the same for your organization."
W. Wheeler
Business Consultant
“Rachele doesn’t just lead marketing—she transforms it. She builds strategies that turn complexity into clarity and execution into measurable growth.”
A ELLIOT
Allstate Insurance
“She has that rare blend of analytical rigor and creative instinct—able to dive into martech stacks one moment and inspire executive alignment the next.”
J. Randall
Ulta Beauty
“Rachele drives results that last. From fintech to insurance to technology, her leadership consistently leaves organizations stronger, smarter, and better positioned for growth.”
A. Naylot
Bitcoin of America
"Rachele managed to grow the account conversions by 331% YOY while also maintaining the same cost per conversion. Usually, the cost of valuable traffic goes up as you scale… her results are especially remarkable. She achieved these stunning results by having a combination of a growth mindset, leadership, and technical skills."
P. Guba
X- Googler
“Every company says they want innovation and traction—Rachele actually delivers both, again and again, with a proven record across startups and Fortune 500s alike.”
J. Kent
EOS

6 Pillars of My Marketing Leadership

inspired by EOS, adapted to modern marketing
01

Vision

I build clear marketing roadmaps that align with business goals, so every campaign drives measurable growth.
02

People

I develop and lead high-performing teams — empowering talent, breaking silos, and building culture that delivers results.
03

Data

I bring rigor to decision-making with analytics, attribution, and KPIs — translating complex insights into actionable strategy.
04

Issues

I tackle obstacles head-on, whether that’s broken funnels, brand perception gaps, or underperforming channels — turning challenges into wins.
05

Process

I scale marketing through repeatable systems, martech stacks, and AI driven automation that remove guesswork and accelerate output.
06

Traction

I focus on outcomes: revenue, conversions, retention. My track record shows consistent growth — from startups to Fortune 500s.
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