Ulta Beauty - Director of Ecommerce Operations
Location: Bolingbrook, IL. Dates: June 2011 – June 2017
Skills Utilized for this Role
In my role as a Global Ecommerce Director, I successfully drove online growth and elevated global beauty brands to new heights in the digital space. With my expertise in crafting and executing innovative ecommerce strategies and my passion for the beauty industry, I played a key role in delivering a series of successful product launches and increased profitability.
I effectively leveraged technology to improve the customer experience, drove online growth, and create impactful digital campaigns, demonstrating my comprehensive digital commerce skills and unwavering drive. These efforts resulted in substantial progress for Ulta and established my reputation as a results-driven leader in the industry.
Developed and executed innovative ecommerce strategies to drive online sales and increase customer engagement.
Optimized online channels, including website, mobile, and social media, to enhance the customer experience and improve conversion rates.
Lead cross-functional teams, including marketing, product, and technology, to ensure seamless execution of ecommerce initiatives and align with overall business objectives.
Analyzed data and trends to identify opportunities for growth and continuously improve the ecommerce experience.
Managed the ecommerce budget and allocate resources effectively to maximize ROI.
Stayed up-to-date with the latest trends, technologies, and best practices in the digital commerce space and recommend new initiatives to drive growth.
Collaborated with key stakeholders, including vendor partners, to develop and execute successful digital campaigns that drive sales and brand awareness.
Lead and mentored a team of ecommerce professionals, fostering a culture of collaboration, innovation, and accountability.
Continuously evaluated and improved processes and systems to streamline the ecommerce operation and ensure optimal performance.
Represented the ecommerce team and communicated progress and results to senior leadership, ensuring the strategic importance of ecommerce is recognized and supported.