Position(s) Held:

Marketing Manager

Company:

Meineke Care Care Centers

Industry:

Automotive Repair | Franchising

Dates:

April 2006 - March 2008

Reasons for Leaving:

Opportunity to scale my career.

Role Summary

Responsible for handling all aspects of marketing needs for an $68 Billion Dollar Automotive Repair and Accessory Franchiser with five iconic longstanding brands. Marketing needs are broken down into four components: Franchiser, Brand, 1500 Independently Owned Locations, and an in-house charity.

Skills Used

Radio Advertising

Management

Strategy

Event Based Marketing

Commercial Advertising

Website Management

Commuication

Partnership Marketting

Automotive

Technology

Team Building

Sales Goals

Inventory Based Marketing

Pipeline Strategy

Community Building

Analytical Data

Email Marketing

Hubspot

Social Media Marketing

Mobile Marketing

Achievements

Assisted management in business planning, operational processes and internal program implementation.

Created weekly reports based on website analytics such as user engagement and traffic.

Introduced campaign creation, analysis and optimization of direct marketing campaigns, including Facebook, Bing and Yahoo platforms.

Built a series of compelling speeches, videos, presentations and emails as part of communications, effectively streamlining departmental work at all levels of marketing and communications.

Role Functions

  • Developed and implemented an annual marketing plan that resulted in consistent sales increases in a flat growth industry. During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole.
  • Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability. One such strategy drove incremental, comp store sales growth of six percent in markets representing nearly 50% of system-wide-sales.
  • Increased franchisee participation in national and local marketing Initiatives, resulting in two year, comp store sales increase of 2%.
  • Directed development of business to consumer, businesses-to businesses, and associate to family, Local Store Marketing programs that drove incremental annual sales of $4 million.
  • Re-branded several of our core brand concepts from store layout to marketing collateral which resulted in greater brand visibility.
  • Regained control over entire Social Media presence as well as brand-wide/ local level reputation through an aggressive Social Media restructuring and the implementation of a Franchisee Social Media plan without any cost to the franchisees.
  • Controlled $45 Million Dollar national budget.

 

I am currently open to exploring roles that are Full-Time, Freelance and/or ongoing Consultant Positions...