Meineke Car Care Centers - Marketing Manager

Location: Charlotte, NC Dates: April 2006 – March 2008

Skills Utilized for this Role

Web Design

Web Development


Email Marketing

Paid Search

Team Management

Content Marketing

Video Production


Review Marketing

SEO Optimization


Data Management

App Development

Directory Marketing

Position Summary

Responsible for handling all aspects of marketing needs for an $68 Billion Dollar Automotive Repair and Accessory Franchiser with five iconic longstanding brands. Marketing needs are broken down into four components: Franchiser, Brand, and 150 Independently Owned Locations, and an in-house charity.

Position Responsibilities:

  • Developed and implemented an annual marketing plan that resulted in consistent sales increases in a flat growth industry.
  • During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole.
  • Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability.
  • One such strategy drove incremental, comp store sales growth of six percent in markets representing nearly 50% of system-wide-sales.
  • Increased franchisee participation in national and local marketingInitiatives, resulting in two year, comp store sales increase of 2%.
  • Directed development of business to consumer, businesses-to businesses, and associate to family, Local Store Marketing programs that drove incremental annual sales of $4 million.
  • Re-branded several of our core brand concepts from store layout to marketing collateral which resulted in greater brand visibility.
  • Regained control over entire Social Media presence as well as brand-wide/ local level reputation through an aggressive Social Media restructuring and the implementation of a Franchisee Social Media plan without any cost to the franchisees.
  • Controlled $45 Million Dollar national budget.