How it all began…

about me.

Personality Type: ENTJ “the commander”

Astrology Sign: Taurus (the bull)

Hobbies: Gardening, Horror Affectionado, Foodie

Nikon or Canon: Nikon all the way

Mac or PC: Both!

View My Predictive Index
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Greetings, it’s a pleasure to make your acquaintance in the digital realm. I am Rachele, a seasoned mar-tech professional driven by results, powered by analytics. My journey in technology began as the World Wide Web was gaining momentum, and I later shifted to Digital Marketing after several years of working with Allstate Insurance.

I bring a wealth of expertise as a hands-on senior-level business professional, with 27 years of marketing and advertising experience and over 15 years of operational experience. My strong understanding of content strategy, SEO/SEM/SMM, and marketing automation enables me to strategically plan, deliver, and measure the success of both digital and traditional marketing campaigns and initiatives.

Throughout my career, I have had the privilege of working with an array of organizations, including big brands, large to medium-sized corporations, franchise systems & franchisees, startups, non-profits, and locally owned small businesses. My extensive experience across a range of industries, including insurance, financial services, real estate, construction, IT, food & beverage, retail products, and manufacturing, positions me as a versatile and valuable addition to any team.

As a powerhouse employee, I am capable of reducing costs and increasing revenue through technology, efficiency, proper planning, and my talent for identifying, leading, and motivating talented individuals. I excel as a manager, and my ability to collaborate effectively in both large groups and small teams is well-established.

My background in business management, technology, computer programming, graphic and web design, as well as commercial photography, combined with a strong history of proven results in both traditional and digital marketing mediums, equips me to create data-driven marketing plans that deliver measurable results. I am passionate about meaningful work that enables me to grow personally and professionally while still achieving work-life balance.

I'm seeking a full-time permanently remote position, however I am open to Freelancing & Consulting Opportunities

Schedule an Interview

core values

We all have values that define who we are. They serve as a baseline for the decisions we make, the actions we take, and the people we surround ourselves with. 

Core values set the tone of your organization. They are the underlying foundation and character of your business and the people in it. It is important to me personally that the organizations I associate myself with closely reflect and match my own. 

Uniqueness

Nerve

Intelligence

Competence

Open-Mindness

Resilience

Never-Failing

not all unicorns are hard to find...

what is a marketing unicorn?

Creativity, Adaptability and Collaboration are all among the top five most sought-after skills for businesses worldwide this year. In fact, Creativity has been number one for the last three years. Analytics, meanwhile, is linked to two of the most in-demand technical skills for 2023: Analytical Reasoning (the ability to think strategically on the basis of data) and Business Analytics (the ability to use data-driven analysis to decode what your organisation’s goals should be). 

Unicorn marketers don’t just have in-demand skills, though. They are also hybrid marketers, able to apply these skills to a range of different B2B marketing channels and tactics. They are able to build coherent strategies for how they use content marketing, social media and mobile to further their goals. They know the technical details of search engine optimization (SEO), link-building and campaign analytics. 

what is a marketing unicorn?

Creativity, Adaptability and Collaboration are all among the top five most sought-after skills for businesses worldwide this year. In fact, Creativity has been number one for the last three years. Analytics, meanwhile, is linked to two of the most in-demand technical skills for 2023: Analytical Reasoning (the ability to think strategically on the basis of data) and Business Analytics (the ability to use data-driven analysis to decode what your organisation’s goals should be). 

Unicorn marketers don’t just have in-demand skills, though. They are also hybrid marketers, able to apply these skills to a range of different B2B marketing channels and tactics. They are able to build coherent strategies for how they use content marketing, social media and mobile to further their goals. They know the technical details of search engine optimization (SEO), link-building and campaign analytics. 

"People don’t buy what you do, they buy why you do it."

Simon Sinek, Bestselling Author, Motivational Speaker and Marketing Consultant

HAVE QUESTIONS?

virtual interview

Many of your questions can be answered here, but if there's something you need to know and you don't see it here, feel free to drop me an email.

I’m seeking a full-time permanently remote position for better work/life balance, additional opportunities for career growth through learning seminars and other development initiatives. I’m also very attracted to companies that operate based on core values that closely reflect my own. I am currently in the 100-150K range. I am not opposed to working independently as a one-in-all, or with a team of individuals in which I would lead, manage, and coach.  

 My current compensation expectations fall within the 100-150K range.

Unfortunately, the answer is no. I have been working remotely for nearly 10 years prior to the pandemic, and have found that it greatly improves my productivity. However, I am willing to travel for work-related conferences and periodic meetings, such as semi-annual and quarterly gatherings.

Yes, however my intent is to work directly for a company. 

Measure What Matters. If you want to achieve explosive growth as well as be able to manage and maintain that growth, you need to strategize, organize, systemize, and replicate. 

You should hire me because I bring a unique blend of marketing expertise, adaptability, and a strong work ethic to the table. My extensive experience and ability to perform the same tasks as my team, provides me with a deeper understanding of their roles and needs, enabling me to effectively manage projects and deliver results. With my passion for marketing and versatile skillset, I am confident that I can drive growth for your business and contribute to its success.

Creativity, Adaptability and Collaboration are all among the top five most sought-after skills for businesses worldwide this year. In fact, Creativity has been number one for the last three years. Analytics, meanwhile, is linked to two of the most in-demand technical skills for 2023: Analytical Reasoning (the ability to think strategically on the basis of data) and Business Analytics (the ability to use data-driven analysis to decode what your organization’s goals should be). 

Unicorn marketers don’t just have in-demand skills, though. They are also hybrid marketers, able to apply these skills to a range of different B2B marketing channels and tactics. They are able to build coherent strategies for how they use content marketing, social media and mobile to further their goals. They know the technical details of search engine optimization (SEO), link-building and campaign analytics. 

My greatest strength is my ability to quickly adapt in today’s technology driven marketing realm. I have multiple disciplines, and this makes me unique as I have greater strength in project managing, team motivating, and making powerful, impactful marketing initiatives work better through data harnessing and sheer business acumen.

I have worked with big brands, large to medium sized corporations, franchise systems & franchisees, start-ups, non-profits, and many locally owned small businesses. I have experience within the insurance and financial industries as well as real estate, construction, IT, food & beverage, as well as the retail product (brick and mortar + e-commerce) and manufacturing Industries. 

I am seeking a collaborative relationship rather than a hierarchical one. I am looking for a supportive partner who will invest in my growth and success, not just utilize my skillset. I value an environment free of excessive bureaucracy and fear-based leadership. I am eager to contribute to meaningful work and further develop my skillset, but I do not desire either constant micromanagement or complete autonomy. I am searching for a balance of engagement and trust that will allow me to thrive both professionally and personally.

I possess a strong understanding of content strategy, SEO/SEM/SMM, and marketing automation. I have a great deal of experience in strategically planning, delivering, and measuring digital and traditional marketing campaigns and initiatives.  

Managing teams is not a one-size-fits-all approach and requires a unique approach for each team and task. My preferred management style involves promoting an open forum for idea exchange before making decisions through majority rule, which empowers my team to take ownership of outcomes and fosters engagement, innovation, and creativity.

I bring a unique perspective as a candidate due to my hands-on experience in performing the same tasks as my team. This gives me a deeper understanding of their responsibilities and requirements, enabling me to effectively manage projects with a focus on timely and budget-efficient completion. With a background in technology and over 27 years in marketing, I have a well-rounded skill set that allows me to adapt to any situation and adjust my strategy as needed. My ability to work well under pressure is another strength that sets me apart.

I excel at creating excitement for the products and/or services I market. I have a passion for marketing and a diverse skillset that enables me to find innovative solutions to any challenge.

Leveraging technology to enhance marketing, as well as harnessing the power of data to measure results.