Direct
Marketing

Direct Mail

A big benefit of a direct mail campaign is that they can be personalized, tested, and measured.

Email

Messages that are targeted and personalized to help build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.

Telemarketing

If you have the right target audience and message, telemarketing can be an effective and low-cost way to increase awareness and sales.

Social Media

Benefits include brand awareness and the ability to provide fast and responsive customer service. Social media can also help you increase your website traffic, spark sales and improve search ranking.

Direct Response Advertising

The goal of direct response advertising is to get the consumer to order the product directly from your ad. Examples include a direct mail piece with a postage-paid reply card to order a product, a television advertisement with a toll-free phone number to order, and an email with a link to order the product from your website.

Catalogues

Almost half of U.S. consumers shop by catalog or online, according to the Chief Marketer website.

Direct Selling

Selling products directly to the consumer in a non-retail environment. Instead, sales occur at home, work, or another non-store location.

Internet/Online Marketing

In 2018, the United States had close to 275 million internet users. This figure is projected to grow to 310.1 million internet users in 2022 with the United States being one of the biggest online markets worldwide. If you own a small business and are not putting resources towards digital marketing, you’re missing out.

Direct marketing has lots of benefits for small business owners in all industries including:

Reaching current customers to increase brand loyalty or stimulate repeat purchases
Optimizing your marketing budget
Building relationships with new customers
Testing responses to current or potential products and services
Providing customers with content they can share to increase positive word-of-mouth
Increasing sales

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