The first part of any successful content marketing strategy is to set SMART goals. I make these specific to my business — they’ll complement my broader marketing and brand goals.
Determining the KPIs (quantifiable data points) is one of the most important steps to use to measure determine my actual performance against my goal.
What does your audience need from my brand? What challenges are they looking to overcome? Why do they need the products and/or services I market?
Once I've decided on the type of content I'll market with, I then move on to deciding on the specific content channels.
Do I need to purchase any software or technology to create the content? Do I need to pay for ad space? I'll also take note of how my responses impact your budget.
In this step, I move onto creating the content it, and pushing it out through various content management platforms. I always connect tracking analytics, use a landing page if I can, and tie it all together with a CRM that has an automation component.
Lastly, I analyze and measure my results so that I can make any necessary changes to enhance my content marketing efforts and reach more audience members. I look at my SMART goals and KPIs to determine the success of my content marketing strategy.
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