the use of both marketing and technology skills
achieves a holistic approach to create new opportunities for your brand
I found that across my career, when you are a brand marketer, you are trying to create a vision for the brand and then determine your unique selling proposition. The skill of being able to develop a vision to create more value for more consumers (so that you grow your business) transcends all industries. The methodology, approach, thinking, and skill is universally applicable.